Our Philosophy


The Genesis of Simply Natural began on 2010 when Catriona set about trying to find a natural home hair colour product that contained no parabens, ammonia or PPD’s. Having to colour her hair every three weeks, she became alarmed at all the research and media press about the negative effects of longterm use of hair colour. Most alarming was the research showing parabens present in Breast tumours.

Catriona went about trying and testing all available hair colours on the market that had the least amount of Parabens/Ammonia/PPD’s. She was disappointed in the coverage and lasting of the colour. Eventually she came acrossNaturigin. She was most interested when she heard they were the only hair colour allowed to be sold in pharmacies in the Nordic countries. She felt this was a good sign as they were much stricter in terms of permitted chemicals which can only be a good thing. She was delighted with the coverage and felt the colour lasted better. She also noted that it had no smell and did not burn or “itch” her scalp as other hair dyes had done. Having spent the two years doing all this research she also spoke with various top hair salons to get their views and recommendations as well as with lots and lots of friends who also dye their hair.

Catriona, having spent the time researching the side effects of chemicals in the bloodstream and the increase in cancer (particularly breast cancer), focused on bringing cosmetic products to the market that have, where possible, Organic accreditation, are free from parabens, aluminium, PPD’s and resorcinol. And of course are not tested on any animals. She also ensures that each product comes from an ethical producer and that are sustainably sound.

She is invited to attend Seminars by the Medicine Board, she keeps abreast of all developments, research and news in relation to the EU Cosmetics directive. And therefore is always one step ahead of what is happening at EU level in relation to new directives that will affect the cosmetic industry.

Here in Simply Natural we strongly feel that it is in our best interest to stay aware of what is in all of the products that we add to our hair and bodies. It is a scary thought to think that so many of the products we use contain so many ingredients that can have long term harmful effects to our health. Therefore, it is our promise to stay current with the most up-to-date information about organics and sustainability to add positivity to the world of beauty.

★ Customer Reviews

Let customers speak for us

126 reviews
Great coverage and a lovely colour!

I tried the dark blond colour and have to say the coverage is amazing! The colour on my hair around 30-40% grey (naturally medium brown with golden hues) turned out as an extremely close match to my natural haor colour only with reddish hues. I really love it. It does feel very gentle and non-irritating, it didn't stain my skin - was easy to wash off with some soap after the colouring. My hair is soft and shiny after I've used it.

A tip: do go for a lighter shade than you'd like as it does turn darker (I usually buy light to chestnut brown products but went to dark blond and it turned out as I'd have expected light brown to).
I usually struggle to cover my greys, unless I go to hairdressers. I have tried ALL brands in health stores and pretty much all henna colours (at best 90+% coverage) and chemical over-the-counter hair dyes struggle to do the job. There is only one over-the-counter chemical dye (Schwarzkopf) that usually works 100% for me but it destroys my hair over time, so for the last 5 years I've been dying my hair every second time with henna-based products, which are never 100% in terms of coverage and do build up a very dark, almost black colour over time.
I saw the add for this hair colour in Positive Life and somehow just felt that it might be different, after reading reviews and seeing that people with seemingly difficult-to-colour greys had great results, I gave it it go. Glad I did!

Great product. Super fast delivery

Excellent products

Love the fact the hair colour is natural, easy to apply and I always get excellent results


I have been using this product for years now and having a hyper sensitive scalp, this is the ONE and ONLY product on the market that suits my scalp. It's so safe and the colour is great. Delivery was quick as always. I just wish that the plastic glove enclosed is more durable and slightly longer like in the latex version. Think you should waive off the P+P if we order at least 3 or more as it's going the extra mile and it's customer's service as we always buy from you?

Quick easy ordering and dslivery

Brilliant from ordering to delivery and product is brilliant. Thanks